Since many of you are getting through the day with the aid of a Jets drinking helmet, much like we are, we'll make this rather straightforward:
Fill in the blank below and the best response in the comments by end of day today wins a FREE Dick Towel, compliments of
the guys over at DickTowel.com.
Hernia Hero Mike Francesa drinks gallons of Diet Coke because __________.
Doesn't need to be a one word answer, so feel free to throw on your sacred Gary and Wyatt thinking caps.
UPDATE: Enduro, who regularly brings the pain in his own right, has won with this thoughtful gem:
"... because fucking the pain away just wouldn't be good for ratings."
Enduro, just shoot us an email with your info and we'll get you your new beach towel.